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New eBook reader called the Nook

Barns & Nobles are apparently launching a new eBook reader, and someone is apparently decided to call it the “Nook”.  Now maybe I’m dating myself but did some young Product Marketing person not know the slang meaning of “nook”?  Almost sounds like they’re marketing some adult toy.

Funny names aside, the dual-screen (one color touchscreen and one ePaper), AT&T 3G connection, and the reasonable price of $259 sounds very impressive.  Forrester isn’t too impressed because the device has a low or non-existent profit margin, but that may be a bit short sighted if this device turns out to be wildly popular and it turns into the “razor” that sells the “blades”.  Besides, the competition for eBook readers is heating up and the days of selling bulky ugly eBook readers for $300+ are long gone.  If the device is as good as its specification suggests and Barns & Nobles is able to execute properly, the device should do extremely well.

Now if this cool new gadget can actually get its owner some nook, that would actually be the most impressive feature set of all.

nook

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  1. nucrash
    October 20th, 2009 at 19:26 | #1

    Good usage of the keyboard space. I think I might be enticed to try this over the Kindle.

    I see where Forrester might be worried, but how long was it before people caught on to HP printers being cheaper than the cartridges they use?

  2. October 21st, 2009 at 06:07 | #2

    Personally I think that for this price, I’d rather see one large color display. I don’t care if it knocks the battery life from 1 week to 10 hours. I’ll charge it overnight anyways.

  3. BobW
    October 21st, 2009 at 06:45 | #3

    Perhaps I’m dating *myself*, but when I read “Nook” *I* immediately thought of Dr. Seuss.

    “But a Nook can’t read, so a Nook can’t cook. What use to a Nook is a hook cook book?” (From One Fish, Two Fish)

  4. AllisonQ
    October 21st, 2009 at 06:54 | #4

    Have you never heard the phrase “book nook?” It’s exceptionally weird that you jumped to a specific (and yes, very dated) sexual connotation for a word that has both multiple non-slang connotations (breakfast nook, nook and cranny, book nook) and multiple slang definitions. I think the name makes an extraordinary amount of sense: it’s a “book nook” that you can take with you anywhere you go by virtue of having multiple books stored on it.

    • October 22nd, 2009 at 10:11 | #5

      You make some good points Allison and your criticism is duly noted.

  5. nucrash
    October 21st, 2009 at 12:02 | #6

    @George Ou

    With a week long battery, you could take the device camping or some other remote location without fear of it dying so soon.

  6. TS
    October 22nd, 2009 at 19:56 | #7
  7. JohnB
    October 27th, 2009 at 08:32 | #8

    Does it work with the books on Project Gutenberg?

  8. notgonnatellya
    October 30th, 2009 at 17:48 | #9

    allison, perhaps George is just a big Limp Bizkit fan ;) .

  9. February 13th, 2011 at 15:05 | #10

    Nook price has dropped. I am considering Kindle instead of Nook because of the library low price Kindle books. Do you have one yourself?

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