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	<title>Comments on: At $179, NVIDIA Ion solution loses all of its appeal</title>
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	<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/</link>
	<description>Because technology isn&#039;t just for geeks</description>
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		<title>By: Technology for Mortals &#187; How to get a nice Home Theater PC for $595</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1611</link>
		<dc:creator>Technology for Mortals &#187; How to get a nice Home Theater PC for $595</dc:creator>
		<pubDate>Sun, 19 Jul 2009 16:49:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1611</guid>
		<description>[...] I&#8217;ve previously explained, an Intel G45 motherboard and Intel Conroe-L &#8220;Celeron&#8221; processor makes the ideal [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve previously explained, an Intel G45 motherboard and Intel Conroe-L &#8220;Celeron&#8221; processor makes the ideal [...]</p>
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		<title>By: Atad</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1526</link>
		<dc:creator>Atad</dc:creator>
		<pubDate>Sat, 30 May 2009 15:02:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1526</guid>
		<description>As far as I understand the article, the pricing was researched by Reuters and I wouldn&#039;t dismiss it so easily. These are naturally not Joe Enduser prices and you probably can&#039;t even acquire the different options through the same channel. It&#039;s quite possible that Intel sells the platform bundle to selected partners at a much lower price and under the requirement to sell products using the chipset. It also doesn&#039;t need to be a fixed price, but the effective price after factoring in rebates like platform marketing incentives. That&#039;s the exact practice Intel has recently been fined for by the EU Commission and which they notably didn&#039;t deny in fact, but only claimed to be within the law.</description>
		<content:encoded><![CDATA[<p>As far as I understand the article, the pricing was researched by Reuters and I wouldn&#8217;t dismiss it so easily. These are naturally not Joe Enduser prices and you probably can&#8217;t even acquire the different options through the same channel. It&#8217;s quite possible that Intel sells the platform bundle to selected partners at a much lower price and under the requirement to sell products using the chipset. It also doesn&#8217;t need to be a fixed price, but the effective price after factoring in rebates like platform marketing incentives. That&#8217;s the exact practice Intel has recently been fined for by the EU Commission and which they notably didn&#8217;t deny in fact, but only claimed to be within the law.</p>
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		<title>By: George Ou</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1523</link>
		<dc:creator>George Ou</dc:creator>
		<pubDate>Fri, 22 May 2009 18:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1523</guid>
		<description>I doubt that is an accurate pricing scheme.  If that were the case, then people could just buy the chip and IGP together and discard the IGP.&lt;br&gt;&lt;br&gt;It will be moot with the next gen Atom because the IGP is on the same die as the CPU.  It will be cut out from the 300 mm wafer.</description>
		<content:encoded><![CDATA[<p>I doubt that is an accurate pricing scheme.  If that were the case, then people could just buy the chip and IGP together and discard the IGP.</p>
<p>It will be moot with the next gen Atom because the IGP is on the same die as the CPU.  It will be cut out from the 300 mm wafer.</p>
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		<title>By: nuCrash</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1522</link>
		<dc:creator>nuCrash</dc:creator>
		<pubDate>Fri, 22 May 2009 16:15:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1522</guid>
		<description>http://news.digitaltrends.com/news-article/19967/nvidia-weighs-in-on-intel-chip-pricing-unfair&lt;br&gt;&lt;br&gt;Intel Atom plus GMA == $25&lt;br&gt;&lt;br&gt;Intel Atom Stand alone == $45&lt;br&gt;&lt;br&gt;Intel is fighting nVidia adoption anyway they can.   Too bad AMD had to put themselves in a tough place by buying ATI. This seems pretty much like a dirty trick any company with an upper hand would do if they wanted to undercut the competition.  &lt;br&gt;&lt;br&gt;If we think about this though and I know that even if Intel Atom&#039;s price dropped from $45 to and I am being optimistic here, $15, we are talking only $30 dollars.  However, with some markups that happen along the way, we could make some significant cuts to the cost of the Ion setup and possibly become competitive with the larger setups like you have demonstrated here George. </description>
		<content:encoded><![CDATA[<p><a href="http://news.digitaltrends.com/news-article/19967/nvidia-weighs-in-on-intel-chip-pricing-unfair" rel="nofollow">http://news.digitaltrends.com/news-article/19967/nvidia-weighs-in-on-intel-chip-pricing-unfair</a></p>
<p>Intel Atom plus GMA == $25</p>
<p>Intel Atom Stand alone == $45</p>
<p>Intel is fighting nVidia adoption anyway they can.   Too bad AMD had to put themselves in a tough place by buying ATI. This seems pretty much like a dirty trick any company with an upper hand would do if they wanted to undercut the competition.  </p>
<p>If we think about this though and I know that even if Intel Atom&#8217;s price dropped from $45 to and I am being optimistic here, $15, we are talking only $30 dollars.  However, with some markups that happen along the way, we could make some significant cuts to the cost of the Ion setup and possibly become competitive with the larger setups like you have demonstrated here George.</p>
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		<title>By: George Ou</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1517</link>
		<dc:creator>George Ou</dc:creator>
		<pubDate>Fri, 15 May 2009 12:39:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1517</guid>
		<description>You can build a mini-ITX G45 system, it&#039;s just that it&#039;s harder to find a case for it though I am considering building a custom metal mini-ITX case.  Furthermore, I&#039;d rather have the extra space for extra hard drives for an HTPC system which also acts as a storage server.&lt;br&gt;&lt;br&gt;Also, having the extra CPU power may be necessary if you want to serve files over the network at maximum speed at around 600 Mbps.</description>
		<content:encoded><![CDATA[<p>You can build a mini-ITX G45 system, it&#8217;s just that it&#8217;s harder to find a case for it though I am considering building a custom metal mini-ITX case.  Furthermore, I&#8217;d rather have the extra space for extra hard drives for an HTPC system which also acts as a storage server.</p>
<p>Also, having the extra CPU power may be necessary if you want to serve files over the network at maximum speed at around 600 Mbps.</p>
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		<title>By: Atad</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1516</link>
		<dc:creator>Atad</dc:creator>
		<pubDate>Fri, 15 May 2009 12:36:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1516</guid>
		<description>The situation as slightly changed as we now have one solution that retails at $175 at newegg and one at $169. The latter is much more compact, cooled passively and draws less power. It has the significantly slower CPU but is still able to play Bluray content when using software that supports the chipset.&lt;br&gt;&lt;br&gt;Yes, it&#039;s a niche product and that&#039;s exactly the reason why it doesn&#039;t have the best price/performance ratio. It still has its applications with only a few alternatives on the market.&lt;br&gt;&lt;br&gt;Where there&#039;s room for mATX and silent active cooling I&#039;d personally always prefer something with enough CPU horsepower to decode HD in software (Core 2 Duo or Athlon X2), since support for chipset hardware decoders is rare. I&#039;m using XBMC on my HTPC, for example, and it doesn&#039;t support hardware acceleration yet. My HTPC still plays the infamous &quot;birds&quot; sample smoothly on an X2 5400+ and a Gigabyte 780G board, a combination currently retailing at $125 on newegg. It admittedly draws close to 80W at the plug under such loads (including 2 SSDs, 1 HD and WLAN). That doesn&#039;t bother me much as the output device draws around 300W ;).</description>
		<content:encoded><![CDATA[<p>The situation as slightly changed as we now have one solution that retails at $175 at newegg and one at $169. The latter is much more compact, cooled passively and draws less power. It has the significantly slower CPU but is still able to play Bluray content when using software that supports the chipset.</p>
<p>Yes, it&#8217;s a niche product and that&#8217;s exactly the reason why it doesn&#8217;t have the best price/performance ratio. It still has its applications with only a few alternatives on the market.</p>
<p>Where there&#8217;s room for mATX and silent active cooling I&#8217;d personally always prefer something with enough CPU horsepower to decode HD in software (Core 2 Duo or Athlon X2), since support for chipset hardware decoders is rare. I&#8217;m using XBMC on my HTPC, for example, and it doesn&#8217;t support hardware acceleration yet. My HTPC still plays the infamous &quot;birds&quot; sample smoothly on an X2 5400+ and a Gigabyte 780G board, a combination currently retailing at $125 on newegg. It admittedly draws close to 80W at the plug under such loads (including 2 SSDs, 1 HD and WLAN). That doesn&#8217;t bother me much as the output device draws around 300W <img src='http://www.formortals.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .</p>
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		<title>By: George Ou</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1515</link>
		<dc:creator>George Ou</dc:creator>
		<pubDate>Fri, 15 May 2009 07:16:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1515</guid>
		<description>OK, you&#039;re right about the price, didn&#039;t see the AC/DC brick they include.  I&#039;ll add a correction to the blog posting.&lt;br&gt;&lt;br&gt;15W PoE using the 945GSE + single core Atom is possible.  The platform TDP is 7 or 8 watts I believe.  When they integrate the 945 into the CPU package, it will be roughly the same TDP.  The 945GC TDP would be too much for PoE.</description>
		<content:encoded><![CDATA[<p>OK, you&#8217;re right about the price, didn&#8217;t see the AC/DC brick they include.  I&#8217;ll add a correction to the blog posting.</p>
<p>15W PoE using the 945GSE + single core Atom is possible.  The platform TDP is 7 or 8 watts I believe.  When they integrate the 945 into the CPU package, it will be roughly the same TDP.  The 945GC TDP would be too much for PoE.</p>
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		<title>By: Atad</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1514</link>
		<dc:creator>Atad</dc:creator>
		<pubDate>Fri, 15 May 2009 07:12:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1514</guid>
		<description>The Zotac IONITX-A and -C models which you are refering to as the $179 parts (and which TS was expecting to come down to $150 on the street) do include an AC/DC power adapter and onboard DC/DC converters.&lt;br&gt;&lt;br&gt;You were also suggesting a few months ago that it would be possible to run a complete Intel Atom solution on Power over Ethernet. I wonder why you&#039;re now estimating board and cpu alone to exceed that margin by 10W when idle. </description>
		<content:encoded><![CDATA[<p>The Zotac IONITX-A and -C models which you are refering to as the $179 parts (and which TS was expecting to come down to $150 on the street) do include an AC/DC power adapter and onboard DC/DC converters.</p>
<p>You were also suggesting a few months ago that it would be possible to run a complete Intel Atom solution on Power over Ethernet. I wonder why you&#8217;re now estimating board and cpu alone to exceed that margin by 10W when idle.</p>
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		<title>By: George Ou</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1513</link>
		<dc:creator>George Ou</dc:creator>
		<pubDate>Fri, 15 May 2009 00:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1513</guid>
		<description>DC power supplies are expensive, and it is not included in your $150 Ion price. Embedded solutions probably don&#039;t require the performance of an NVIDIA 9300 in general so the market you&#039;re talking about is fairly small. I&#039;d have to see what kind of battery life an Ion+Atom netbook is capable of.&lt;br&gt;&lt;br&gt;No question that Intel IGP drivers have had big problems, but it&#039;s gotten stable at this point in time. NVIDIA on the other hand never bothered fixing the relatively new 7050 chipset for S3 suspend, and that is a show stopper for me.&lt;br&gt;&lt;br&gt;The 35W Conroe-L definitely needs a fan, but the G45 chipset doesn&#039;t need a fan. The Atom doesn&#039;t need a fan, but the NVIDIA 9300 used in the Ion may need a fan or the chassis has to be designed to blow a lot of air on to the GPU heatsink.&lt;br&gt;&lt;br&gt;The Conroe-L system might peak at 50W more power consumption than the Ion platform but we can probably get it to idle at around 35W (or less) whereas an Ion system will idle at 25W (if you use a good DC power supply). So most of the time the system power difference will be around 10W. I&#039;m not kidding when I say 35W because I&#039;ve gotten dual-core Core 2 systems down to 38W idle.</description>
		<content:encoded><![CDATA[<p>DC power supplies are expensive, and it is not included in your $150 Ion price. Embedded solutions probably don&#8217;t require the performance of an NVIDIA 9300 in general so the market you&#8217;re talking about is fairly small. I&#8217;d have to see what kind of battery life an Ion+Atom netbook is capable of.</p>
<p>No question that Intel IGP drivers have had big problems, but it&#8217;s gotten stable at this point in time. NVIDIA on the other hand never bothered fixing the relatively new 7050 chipset for S3 suspend, and that is a show stopper for me.</p>
<p>The 35W Conroe-L definitely needs a fan, but the G45 chipset doesn&#8217;t need a fan. The Atom doesn&#8217;t need a fan, but the NVIDIA 9300 used in the Ion may need a fan or the chassis has to be designed to blow a lot of air on to the GPU heatsink.</p>
<p>The Conroe-L system might peak at 50W more power consumption than the Ion platform but we can probably get it to idle at around 35W (or less) whereas an Ion system will idle at 25W (if you use a good DC power supply). So most of the time the system power difference will be around 10W. I&#8217;m not kidding when I say 35W because I&#8217;ve gotten dual-core Core 2 systems down to 38W idle.</p>
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		<title>By: TS</title>
		<link>http://www.formortals.com/at-179-nvidia-ion-solution-loses-all-of-its-appeal/comment-page-1/#comment-1512</link>
		<dc:creator>TS</dc:creator>
		<pubDate>Fri, 15 May 2009 00:33:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.formortals.com/?p=183#comment-1512</guid>
		<description>$179 is probably too much for the Ion platform.  Price will probably fall to around $150 street. At that price point it is decent for a HTPC or a Car PC.  Your Conroe-L pricing doesn&#039;t include a DC power supply and a wireless card that is integrated.  Add those two, you are looking at probably $150-160.&lt;br&gt;&lt;br&gt;So eventually those two platforms will be at price parity. Given price parity, Ion isn&#039;t bad at all.  Here is why:&lt;br&gt;&lt;br&gt;8W Atom 330 + 12W Ion gives you a 20W platform power solution&lt;br&gt;2.5W Atom N270+ 12W Ion gives you a 14.5W platform power solution&lt;br&gt;35W Conroe-L + 24W G45 + 4.5W ICH10R gives you a 63.5W platform power solution.  (41.5W difference so far)&lt;br&gt;&lt;br&gt;The Atom solution will give you a 50W power savings assuming 80% efficient PS.  Not much to brag about, still enough to notice.  35W Conroe probably needs a little fan to cool, while 8W Atom is completely silent.  I would also rate the Ion IGP over the G45 IGP for better driver support.  Intel&#039;s IGP drivers have been crap. (I have a X3100 based laptop that used to have memory corruptions due to the X3100 IGP)&lt;br&gt;&lt;br&gt;The Celeron does give you more CPU horse power.</description>
		<content:encoded><![CDATA[<p>$179 is probably too much for the Ion platform.  Price will probably fall to around $150 street. At that price point it is decent for a HTPC or a Car PC.  Your Conroe-L pricing doesn&#8217;t include a DC power supply and a wireless card that is integrated.  Add those two, you are looking at probably $150-160.</p>
<p>So eventually those two platforms will be at price parity. Given price parity, Ion isn&#8217;t bad at all.  Here is why:</p>
<p>8W Atom 330 + 12W Ion gives you a 20W platform power solution<br />2.5W Atom N270+ 12W Ion gives you a 14.5W platform power solution<br />35W Conroe-L + 24W G45 + 4.5W ICH10R gives you a 63.5W platform power solution.  (41.5W difference so far)</p>
<p>The Atom solution will give you a 50W power savings assuming 80% efficient PS.  Not much to brag about, still enough to notice.  35W Conroe probably needs a little fan to cool, while 8W Atom is completely silent.  I would also rate the Ion IGP over the G45 IGP for better driver support.  Intel&#8217;s IGP drivers have been crap. (I have a X3100 based laptop that used to have memory corruptions due to the X3100 IGP)</p>
<p>The Celeron does give you more CPU horse power.</p>
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